Don’t Go and Buy Up a Domain Name Blindly … Choose A Domain Name That Reflects Your Business Theme

You might think what’s the name of my business got to do with search engine optimization (SEO)? If you choose the correct business and domain name in the first place it makes the whole optimization process so much easier. It is important to choose the best domain name available to attract visitors to your website. The domain name will not only be the brand of your website or business on the web, it also identifies the path for web search engines to find your website. Choose wisely, since you need substantial time to set up and maintain a website.

1) Research the important keywords and key phrases related to your niche, industry and business. You can do this by taking advantage of free keyword tools or software programs such as the Google Adwords tool Wordtracker and Micro Niche Finder.

2) A good domain name should be short, the shorter the better. Usually a short name is easy to remember.Remember that word-of-mouth and SERPs dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind. However, not all short names are memorable. If a short domain name is not a short word people usually know, it is hard to remember. Such as f1ty.com. If the short domain name makes no sense in and of itself it is not memorable, a longer domain name with the words people are familiar with, which can represent your business is much better choice.

3) Try to find a domain name that people might type directly into their Web browser bar. This will add to increases of direct traffic to your site, as well as demonstrate a strong association with your niche and market.

4) Related to your Core Business or Business Name: The very best domain name should be one people can guess by your company’s name or the products or services you are offering.

5) Opt for a .com address first,The “.com” TLD (top-level domain) is by far the most widely accepted extension for a domain name. If you are looking for a domain name for a business then it is even more important to choose a “.com” for your domain name because of the credibility. Dot com’s have much high price than “.org” or “.net”. “Keyword + .com” is the ideal choice. But don't be afraid to use a .net or other domain name extension if all of your choices ending in .com have been taken.

6) Reject Hyphens and Numbers: Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. We will suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other.

7) Avoid Copyright Infringement: This is a mistake that isn't made too often, but can kill a great domain and a great company when it does